About Me
My name is Kyle, and I'm an experienced marketing communications professional with over 15 years of experience.
I'm currently a Senior Copywriter at AAA Life Insurance Company. Since joining AAA Life, I have served an integral role in helping the Brand and Creative Services team transition from an agency model to an in-house studio. My work touches all of AAA Life's digital outlets, including blogs, emails, social posts, print and digital ads, video and radio scripts, customer letters and product guides. I'm well-versed on adjusting my voice to the proper channel.
Prior to my current role, I spent 12 seasons in professional sports, including nine years in the public relations department of the NHL's Detroit Red Wings. In addition to serving as the primary author of all of the department's written materials, I handled media credentials, interview requests with players and executives and traveled to road games to facilitate team logistics. I have worked with written and broadcast media at both the national and local levels and gained experience working a variety of live events.
I'm located in metro Detroit and am a proud Grand Valley State University graduate. In my free time, I enjoy finding new hobbies to fixate on: currently, that's learning film photography and exploring the world of birding. I'll always be a proud hockey geek and a cinema lover, and I enjoy spending time outdoors and traveling.